Founded in 2013 by Tiro Kgoroeadira, Thotbox Group is a bespoke media specialist company with a multitude of subsidiaries that create tailor-made business and media solutions for client brands to excel in the media space and above and beyond their bottom line.
Our Vision: To transform media within the local and global landscape, giving priority to youth, black, and female practitioners.
Our Philosophy: Our agency is based on one sole purpose – to bring to life the visions of our clients for their brands, hence our motto, "Making Our Visions Evolve."
Understanding motivations, behaviour patterns, and media consumption.
Insights that drive strategic and measurable outcomes.
Traditional, digital, experiential, and storytelling in one strategy.
A bespoke media specialist company with a multitude of subsidiaries, each creating tailor-made solutions.
Targeted, efficient, and measurable advertising investments across multiple platforms.
Performance campaigns, social media, SEO, and content strategy that converts.
Audience intelligence, consumer behaviour, and brand positioning that differentiates.
Creative content production and storytelling that captivates audiences.
Experiential marketing, events, and brand experiences that drive loyalty.
The parent company driving innovation across all divisions.
In an increasingly fragmented media environment, brands require more than advertising placements – they require strategic partners capable of navigating audiences, technology, and culture simultaneously.
Market analysis, channel strategy, media buying, campaign implementation, monitoring, and post-media analysis.
Google Ads, programmatic advertising, social media, content strategy, influencer marketing, SEO, and conversion optimisation.
Audience segmentation, consumer behaviour analysis, brand positioning, and integrated campaign strategy.
Brand activations, corporate events, product launches, experiential marketing, exhibitions, and influencer events.
Showcasing successful campaigns and projects that demonstrate our capabilities across media, digital, and activations.
Meet the leadership driving Thotbox Group forward. Click on a team member to learn more.
Chairman of Thotbox Group
MD of Thotbox Group
Head of Outdoor/Billboard
MD of Thotbox Digital
MD of Thotbox Activations
Head of Business Development
Head of Thotbox Productions
Brand access to South Africa's largest radio audience. Click a province on the map to explore community radio stations and their listenership.
Community Radio Listeners
Stations Nationwide
Provinces Covered
Click on the map to view stations
| Province | Stations | Listenership |
|---|---|---|
| Eastern Cape | 1 | 146,000 |
| Free State | 2 | 103,000 |
| Gauteng | 1 | 2,597,000 |
| Kwa Zulu Natal | 4 | 1,039,000 |
| Limpopo | 1 | 137,000 |
| Mpumalanga | 2 | 523,000 |
| North West | 3 | 45,000 |
| Northern Cape | 2 | 12,000 |
| Western Cape | 6 | 1,295,000 |
| Station | Listenership |
|---|---|
| 5FM | 893,000 |
| 702FM | 696,000 |
| Lesedi FM | 3,529,000 |
| Ligwalagwala FM | 1,277,000 |
| Metro FM | 4,629,000 |
| Motsweding FM | 3,042,000 |
| Munghana Lonene | 1,424,000 |
| Phalaphala FM | 119,000 |
| Radio 2000 | 1,929,000 |
| RSG | 1,265,000 |
| SAFM | 566,000 |
| Thobela | 2,713,000 |
| Ukhozi FM | 7,546,000 |
| Umhlobo Wenene | 4,183,000 |
Our research and strategy division uncovers audience behaviours, cultural trends, and market opportunities that shape impactful campaigns.
Exploring how community radio continues to be a trusted and culturally relevant medium for brands.
Understanding motivations, behaviour patterns, and media consumption to drive campaign success.
Identifying key audience groups and understanding their motivations for impactful campaigns.
Ready to amplify your brand? Reach out to us and let's create something extraordinary together.
Address:
Thotbox ZA
Ballyoaks Office Park
35 Ballyclare Drive, Bryanston
Sandton, 2129
Phone: +27 62 919 6064
Email: info@thotbox.co.za
Website: www.thotbox.co.za